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5 Ways to Strengthen Financial Section of Your Business Plan

financial projections for business plan writing

No doubt, the Financial section is one of the most critical areas of the business plan writing process!

You should not be surprised if you gave your business plan to someone and that person immediately flipped through all the pages to jump to the financial section. No matter how awesome or great your business concept is, nobody will be interested in it if it lacks commercial viability. The financial section of a business plan gives numbers to your concept.

If you really want to convert your ideas into a successful brand, the financial section of the business plan is your key.

Read: Essential Elements of a Business Plan

Though there is much written about how to write the financial section of a business plan on the internet, below are some of the ways to further strengthen your business plan.

Identify the users of your Business Plan

Ask yourself a simple question: Why do you need a business plan?

A simple answer will let you know who are the users of this business plan! Before you start writing your business plan, you must identify the users of your business plan.

Your financial section, especially financial projections, needs to address the information needs of those users.

  1. If you are writing a business plan to raise the Startup investment for your business concept, potential users can be venture capitalists, angel investors or other businesses looking to invest.
  2. If you do not want to issue an equity stake and want to finance your project or business from the banks, the bank is going to look at your financial projections as a lender.
  3. If you are not in need of capital and preparing a business plan for internal management use, you as a user would like to look at your business plan if it aligns with your goals.
  4. If you are looking for government grants and funding, they may also require the business plan.
  5. Sometimes you are writing your business plan for a very specific purpose, for example, business plan writing for immigration to Canada. Your business plan will be evaluated by regulatory authorities and the community where you plan to set up your business.

Above are some of the users who may want to use your business plan. Every one of them has a unique information appetite.

If you are writing your business plan for investors, an investor would like to see the return on his/her investment. Is your business plan offering enough return on the investment given the risks identified there? We all know, investors seek higher returns for riskier investments. In such a case, providing enough information for them to decide is key to success here. You can talk to your investors through the financial section of your business plan.

Now, if you are going to present your financial projections and business plan to a bank, the analyst at the bank is interested in securing the money lent by the bank. Amongst other factors, cash flows will be a prime area of interest for her to determine your ability to repay the principal borrowed and interest.

If you are looking to submit the business plan for immigration to Canada, you need to make sure that you demonstrate commercial viability and job creation amongst other factors. Such a business plan should be written after extensive and thorough research.

Be Realistic with your Financial Projections – Avoid “Hockey Stick” Projections

One of the most common mistakes people do while preparing financial projections is “Hockey Stick Projections”.

Let’s imagine a hypothetical business scenario, an existing business with no actual or minimal growth for the past few years need additional capital. Let’s say working capital or even a new equipment purchase. In order to attract and convince investors, business grows at dramatic rates upwards (in their financial section of the business plan at least). This dramatic growth resulting in an upward shift of all the revenues and margin lines does not seem to be realistic! Unless there are enough-explained assumptions (not to mention if they are convincing or not), any prudent investor is going to heavily discount the resulting future cashflows.

Be realistic while projecting your revenues and expenses. If you manage to secure new investment, you might be able to actually achieve significant growth in your revenues. Adjust your costs and expenses accordingly and try to be as much realistic as possible.

Don’t be an accountant with your financial projections

Financial projections are forward-looking information and you do not need to act like an accountant while doing so. You do not have to sweat on the tedious calculation of depreciation of every small item in your assets! Just be reasonable and realistic with such calculations.

At the same time, do not ignore the fact that you do need to include some critical expenses and create liabilities in your financial projections such as payroll taxes, income taxes or sales taxes. Pay close attention to these amounts since it can affect the cash flows significantly. If you need the help of a professional accountant who specialized in the preparation of financial projections or is actively involved with business plan writing, go for it.

Use Visuals

Sometimes a strong financial section can become overwhelming for the readers.

  • Add graphs and charts to your financial section. Know the difference between different charts and graphs and use appropriate ones.
  • Organize visually pleasing tables. Do not over-do table designing, it’s not a piece of art.
  • Present summarized versions of the balance sheet, profit and loss, and cash flows. Too much detail may lose the bigger picture.
  • Attach details in appendices.

Update your Financial Projections

If you are using your business plan for internal management purposes, you should keep on updating it on a regular basis. Run the variance analysis between actual results and projected values. Adjust your projections accordingly.

Avoid putting a value on your business

Unless it is required, do not put a value (valuation section) on your business!

Sometimes, entrepreneurs or business plan writers include a slide of business valuation in the financial section based on simple earning multiples or running a small DCF at their end. Though the financial projections are used in the valuation process, leave it for the investors to do. Lacking enough training or knowledge of the business valuation process, you may end up putting a very low value or a ridiculously high value on your business. This can reflect a lack of understanding and the true potential of your own concept. So unless your investor requires the valuation, do not include it in the financial section of your business plan.


Business plan writing and financial projections are often a difficult task to do for entrepreneurs. If you are looking for financial projections for your business plan or a complete tailor-made business plan written specifically for your business, you can contact us at Maroof HS CPA Professional Corporation. We understand your needs, conduct thorough research and then combine our technical skills and industry knowledge to present a business plan which delivers the desired results.

Let us convert your ideas into a successful brand!

Maroof Hussain Sabri

Maroof Hussain Sabri

Maroof is a CPA, CA in the province of Ontario and Alberta in Canada. He is also a licensed CPA from North Dakota in the United States. He lives in Toronto.

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Maroof Hussain Sabri

Maroof Hussain Sabri

Maroof is a CPA, CA in the province of Ontario and Alberta in Canada. He is also a licensed CPA from North Dakota in the United States. He lives in Toronto.

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